The Nicolet National Forest is named honoring Jean Nicolet (pronounced "Nick O Lay"), a French explorer who first came to the area in 1634.  Today, three and a half centuries later, we are very proud of our source and the absolute purity of our water.  While other companies need to process "purify," or even transport their water Nicolet Natural Artesian Water is bottled right at its pristine source: deep artesian wells nestled within the Nicolet National Forest.  Amid the towering timbers, this ideally isolated location assures you of the protection and purity, now and for the future, that other waters cannot guarantee.  Nicolet Natural Artesian Water tastes so good and is so good for you. . .only nature could have invented it.