TO ORDER LAMBEAU FIELD WATER BY MAIL ORDER CALL: 1-888-NICOLET


12-Time World Champions
Super Bowl Chanpions I, II, XXXI

NEWS RELEASE

JEFF BLUMB / Director of Public Relations
AARON POPKEY / Assistant Director of Public Relations
ZAK GILBERT / Assistant Director of Public Relations
SARAH QUICK / Public Relations Coordinator
ADAM WOULLARD / Public Relations Coordinator


  FOR IMMEDIATE RELEASE
August 8, 2005
For Further Information Contact:
David Holdener
President Asst.
Nicolet Forest Bottling Company, Inc.
P.O. Box 43
Mountain, WI 54149
888-NICOLET (642-6538)

Aaron Popkey
Director of Public Relations
Green Bay Packers
P.O. Box 10628
Green Bay, WI 54307-0628
920-569-7500

NICOLET WATER OFFERS ANOTHER WAY TO SUPPORT THE TEAM
INTRODUCING LAMBEAU FIELD WATER

     Green Bay, Wisc. – Nicolet (nic-o-lay) Forest Bottling Company has collaborated with the Green Bay Packers to bring fans another way to celebrate and support the team – Lambeau Field Water.

     Nicolet has been the official water of the Green Bay Packers for over 15 years. It plays such an important role in the physical hydration process that Nicolet is requested for all away games. So it was only natural to extend the commitment of rehydration and refreshment to the fans with the launch of Lambeau Field Water.

     “Now fans can take a piece of Lambeau Field pride with them wherever they go…biking, hiking, walking, picnics, tailgate parties, anywhere and everywhere,” states Dave Holdener, Nicolet Forest Bottling Company, Inc. President. “They can drink Lambeau Field Water and enjoy the pure, natural, crisp taste, knowing that even if they’re not cheering on a game, they’re celebrating the green and gold and supporting the team.”

     And the support goes beyond just drinking the natural artesian water out of the green and gold bottle with the Lambeau Field logo on the label.

     “100 percent of our royalties will be donated to the Make-A-Wish Foundation,” states Craig Benzel, Green Bay Packers director of marketing. “And that will touch many lives.”

     Since 1980, the Make-A-Wish Foundation has enriched the lives of children with life-threatening medical conditions through its wishgranting work. The Foundation's mission is to “grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy”. This effort has made life-changing impacts on children, families, referral sources, donors, sponsors, and entire communities.

     Lambeau Field Water is available in two sizes: a 20 oz. Sport cap, and a 12-pack of 1/2 liter bottles.

     Nicolet Forest Bottling is located in Mountain, Wisconsin, in the Nicolet National Forest. Nicolet natural artesian water flows from a protected aquifer located deep beneath the Nicolet National Forest and is bottled right at the source. Slowly and gently filtered by nature for over 25 years, this pristine, cold water is brought to the surface under its own artesian pressure.

     For more information on Lambeau Field Water or other Nicolet Forest Bottling Company, Inc.’s products, call 1- 888-NICOLET.


TO ORDER LAMBEAU FIELD WATER BY MAIL ORDER CALL: 1-888-NICOLET

Green Bay Packers • Lambeau Field Atrium
1265 Lombardi Avenue, P.O. Box 10628, Green Bay, Wisconsin 54307-0628
Main Office: 920-569-7500 • P.R. Fax: 920-569-7201 • www.packers.com